Retail Footwear Intelligence
Better fitting.
What could it mean for your store?
Stride Guide brings pressure sensing and inventory-aware fitting intelligence to your sales floor. Put your numbers in and explore the business case.
A simple business case
What could your store earn?
Two numbers. An estimate in seconds.
Choose a sales lift to explore
Enter monthly sales of $0 or more and a margin between 0% and 100%.
After the $200/month subscription for one unit.
At your margin, $500 in additional monthly sales covers the subscription.
Try It in Your StoreIllustrative estimate. Sales × selected lift × margin − $200/month. Excludes added operating costs. Actual results require a pilot.
About the Utah comparison
Boulevard Home reported a 25% sales increase after adopting XSENSOR’s mattress-fitting system. That result is from mattress retail; it is not a proven Stride Guide outcome. The 5% and 10% choices are example assumptions.
The gap
Fit is a behavior.
Traditional sizing tells an associate how long and wide a foot is. It does not show where a customer loads, how pressure is distributed, whether the left and right sides behave differently, or how those patterns change under weight.
Stride Guide is being built to add that missing layer to the fitting conversation.
Objective load data
Capture plantar-pressure distribution and total load instead of relying only on visual observation.
Usable fitting signals
FitOS structures raw sensor data into repeatable information for the associate and customer.
Inventory-aware guidance
Connect fitting signals to the retailer’s own footwear catalog rather than a generic list of shoes.
How it works
From step-on to recommendation.
Step on
The customer stands on the Stride Guide platform as the system captures pressure and load.
Sense
A 25 × 25 pressure matrix and four load cells create an objective picture of how the customer loads.
Interpret
FitOS converts the signal into fitting metrics and patterns designed for a normal retail workflow.
Recommend
The recommendation layer uses those signals with available product information to support shoe selection.
Built for the sales floor
More measurement. Less equipment friction.
Stride Guide is designed for specialty footwear retailers that want a differentiated fitting experience without a large upfront equipment purchase.
Specialty running
Add objective pressure and load information to a performance-focused fitting conversation.
Comfort footwear
Give associates another layer of evidence when customers struggle to describe what feels wrong.
Work boots
Support fit decisions where customers may spend long shifts standing, walking and loading footwear.
Independent retail
Bring advanced fitting intelligence into smaller footprints and owner-operated stores.
Founding partner model
- $0 upfront equipment cost
- $0 installation cost
- 12-month founding partner agreement
- FitOS software and recommendation layer
- Hardware remains a Kicks-Stand LLC asset
Founding-partner pricing is the current commercial model for early retail deployments and may change as validation progresses.
What exists today
Stride Guide is beyond the idea stage, but it is not being presented as a finished, validated retail system.
- 625-point sensing architecture built
- Embedded acquisition system developed
- Recommendation engine developed
- Fit software and data platform built
- Physical MVP moving through assembly and validation
- Retail pilot outreach underway
Still to prove: sensor repeatability, reference agreement, recommendation lift and measurable operational value in live retail settings.
The position
The space between a ruler and a lab.
Stride Guide is not trying to turn store associates into clinicians. It is designed to make objective plantar-load information practical at the point of sale.
FOR FOOTWEAR RETAILERS
Curious what Stride Guide could mean for your store?
Book a 15-minute introductory call to discuss your current fitting workflow, see where pressure mapping could help, and explore whether a retail pilot makes sense.
No obligation. Pilot hardware and availability are subject to confirmation.
Talk directly with the founder
A practical conversation about your store, your customers, and what you’d want to learn from a pilot.
Book a 15-Minute Call ↗Prefer to share details first? Apply for a Retail Pilot
Founding retail partners
Help pressure-test the fitting system before we scale it.
We’re looking for a small number of footwear retailers willing to test Stride Guide in real sales-floor conditions, challenge the workflow, and help establish what the product can actually improve.
Book a 15-Minute Call Apply for a Retail Pilot